I watched a presentation by Frank Ash, he has taught storytelling and creativity techniques to teams across the BBC and beyond. From the presentation I learned that it is important to focus on the audience, what will interest the audience and how will the narrative develop.
For Frank Ash film makers need to think what the top line and the big question are. He calls the top line one elegant sentence that makes up the story. He then says we need to leave to audience wanting to find out more which he calls the big question.
Having learnt from Frank Ash's presentation on FutureLearn, I decided to sign up for FutureLearn's Film distribution: connecting films with audiences. The course promises to cover how our favourite films make it to our local cinema or television screen, through the film distribution process.
Evidence of relevant research.
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